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Customer Feedback – We Hear You (Part 2)

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This post is Part 2 of a series.  Part 1 is accessible in the EMC Community Network When you complete a survey and voice your concern over an issue, how often do you get a response from the company? In … Continue reading

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Cynthia Lait

Cynthia Lait
Cynthia leads EMC’s IIG Voice of the Customer program. Her goal is to make every interaction with EMC/IIG so delightful, you’ll tell everyone you know!

The post Customer Feedback – We Hear You (Part 2) appeared first on EMC Spark.


Springboard into a Different Kind of Worldwide Web

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One of the benefits of being a big, global organization is that as your enterprise grows, you can create market-changing opportunities, and you can work on truly global opportunities. But some possibilities can actually become more limited. It can get … Continue reading

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Karthik Manimozhi

Karthik Manimozhi
Worldwide Channels & Alliances Chief, Information Intelligence Group at EMC

The post Springboard into a Different Kind of Worldwide Web appeared first on EMC Spark.

3 WCM Features Critical to Better Customer Experience

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Our partner ecosystem is critical to driving innovation, particularly in technologies that embrace the third platform and hybrid cloud – the future of ECM. Today’s blog from Hippo, a new Tech Connect Select-level partner, emphasizes how the technologies of yesterday … Continue reading

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Tom Broering

Tom Broering
Head of Americas Alliances and Channel Sales, Enterprise Content Division at EMC

The post 3 WCM Features Critical to Better Customer Experience appeared first on EMC Spark.

Progressive ECM: An “Un-ECM” Approach

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Sometimes drawing contrasts can help crystalize one’s thinking. In the world of Enterprise Content Management (ECM) there are two contrasting approaches: Traditional: Leaning towards an emphasis on technology – compliance, scale, security Progressive: Leaning towards an emphasis on business – … Continue reading

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Rohit Ghai

President of the Enterprise Content Division at EMC

The post Progressive ECM: An “Un-ECM” Approach appeared first on EMC Spark.

The Key to Understanding Customer Experience

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Because we’re all customers in our personal lives, many (individuals in) companies think they already know what great customer experience is all about. Most of us have experienced what it’s like, for example, when a restaurant fails to deliver the … Continue reading

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John O'Melia

John O'Melia
SVP & General Manager Documentum, EMC Enterprise Content Division

The post The Key to Understanding Customer Experience appeared first on EMC Spark.

Mutual of Omaha: Smart Communications Provides the Customer a Personal Experience

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As a kid, I was a wildlife fanatic. I fondly remember the weekly Mutual of Omaha’s Wild Kingdom television show. If you watched the series, you’ll recall that it took us on weekly safari adventures to exotic places to see … Continue reading

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Diana Yanez-Pastor

Diana Yanez-Pastor
Senior Manager, driving Customer Experience Marketing at EMC. Fostering relationship building putting the customer at the center of everything we do to meet their goals. Partnering with customers to help them “tell their story” to promote their business value, success and share it within the communities

The post Mutual of Omaha: Smart Communications Provides the Customer a Personal Experience appeared first on EMC Spark.

Better Together! Partners are Critical to Great Customer Experiences

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  People all over the world celebrated CX Day on October 6th, 2015. What is CX Day? It’s a global celebration of the companies and professionals that create amazing customer experiences. EMC joined in with our own Total Customer Experience … Continue reading

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Katherine Granat

Katherine Granat
Director, Global Partner Marketing. Responsible for global ECD partner programs, marketing, and enablement initiatives to drive mutual success for ECD and its robust and experienced partner ecosystem.

The post Better Together! Partners are Critical to Great Customer Experiences appeared first on EMC Spark.

#CXDay: Continuing the Journey in Our Customers’ Shoes

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We love a good celebration, and that’s just what we did during Total Customer Experience (TCE) Day, a few weeks ago! EMC’s TCE team sponsored more than 20 events globally, with EMC’s Enterprise Content Division (ECD) taking the lead at … Continue reading

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Jennifer Edwards

Jennifer Edwards
Leads the Customer Experience Marketing team and is responsible for the development of strategy and execution focused on supporting the optimal experience for customers of the Enterprise Content Division. She and her team take a customer centric approach towards their Theatre and Customer Marketing responsibilities.

The post #CXDay: Continuing the Journey in Our Customers’ Shoes appeared first on EMC Spark.


Customers at the Center of All that We Do

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September and October were great months on the SPARK blog as we primarily focused on the EMC enterprise content customer experience, with #CXDay as a key milestone. Our bloggers discussed how EMC’s Enterprise Content Division (ECD) is focused on both … Continue reading

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Jill Orbell

Jill Orbell
Marketing Program Manager in the Enterprise Content Division at EMC. Twitter: @jillorbell

The post Customers at the Center of All that We Do appeared first on EMC Spark.

It Takes a Village

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The holiday season is approaching, and this week, in the U.S., we are celebrating Thanksgiving. As I think about all the things that I am grateful for, my mind turns to family, friends, and loved ones. Surprisingly, my job also … Continue reading

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Documentum Customers are Talking

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In my last blog, I discussed the importance of knowing your customer and truly understanding their business needs in order to deliver the best customer experience. I shared an example of how our team goes above and beyond to ensure … Continue reading

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John O'Melia

SVP & General Manager Documentum, EMC Enterprise Content Division. Follow @John_OMelia

The post Documentum Customers are Talking appeared first on EMC Spark.

2016 Predictions: More Meat, Less Fat

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Hope you’re not planning to take a vacation in 2016. We have so much planned for you next year, you won’t want to miss a day of it! But it’s not just quantity, it’s quality. We’re taking your feedback to … Continue reading

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Jennifer Edwards

Leads the Customer Experience Marketing team and is responsible for the development of strategy and execution focused on supporting the optimal experience for customers of the Enterprise Content Division. She and her team take a customer centric approach towards their Theatre and Customer Marketing responsibilities. Follow @jmaciveredwards

The post 2016 Predictions: More Meat, Less Fat appeared first on EMC Spark.

Are You Talking to Me? Gartner Once Again Names EMC a Leader in Customer Communications Management

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These days, the demands made on organizations to provide superior customer communications go far beyond personalization. Customers now expect communications to be delivered using the channel of their choice—in an intelligent, timely, context-sensitive way. For example, while one customer might … Continue reading

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Dane Becker

Product Marketing Manager for EMC Document Sciences xPression, specializing in Customer Communications Management. Follow @DaneBecker

The post Are You Talking to Me? Gartner Once Again Names EMC a Leader in Customer Communications Management appeared first on EMC Spark.

Digital Transformation: It’s More Than Technology!

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It’s interesting – and a bit ironic – that as businesses become more digital, they have an opportunity to become more human. At least that’s what research and advisory firm Altimeter says in its recent report on digital transformation. DX … Continue reading

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Jennifer Edwards

Leads the Customer Experience Marketing team and is responsible for the development of strategy and execution focused on supporting the optimal experience for customers of the Enterprise Content Division. She and her team take a customer centric approach towards their Theatre and Customer Marketing responsibilities. Follow @jmaciveredwards at EMC

The post Digital Transformation: It’s More Than Technology! appeared first on EMC Spark.

Miami Dade Achieves CJIS Compliance for Evidence Management

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One of the many challenges that state, city, and county IT departments face is how to manage public safety digital evidence. This is the data from the police and sheriff, video surveillance, 911 recordings, and includes crime scene pictures and … Continue reading

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Rob Silverberg

Director and CTO, Enterprise Application Architecture, State and Local Government and Education. Follow @RobSilverberg1

The post Miami Dade Achieves CJIS Compliance for Evidence Management appeared first on EMC Spark.


Ringing in the New Year with Digital Transformation

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29 Days of Digital Maturity: February Highlights

Digital Transformation (DX). What’s the Deal?

Disrupting Myopia to See Customers Anew

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When we look at things up close, they seem exceptionally clear. Yet stepping back a moment from our business routines and embedded ways presents an entirely different picture of how we are servicing our customers. Suddenly, there are needs we … Continue reading

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Suren Naidoo

Suren Naidoo
Presales Director of Worldwide Functional Programs. Follow @Suren_Naidoo

The post Disrupting Myopia to See Customers Anew appeared first on EMC Spark.

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